HelloCrowd provides a full-featured and customizable event app for anyone who is putting on a medium to large event or conference.
They started a competition on 99designs to create a clean site that makes use of white space and included a ‘refresh’ of their digital brand whilst appealing to their core target audience which is 70% female and based in the USA.
The design I produced was not chosen as the winner but I really enjoyed this challenge and am proud of the outcome of the design phase.