👋 Hey there, I’m Si
I’ve been crafting intuitive, user-centric digital products since 2001. I bridge UX research, UI design, and branding to build seamless digital experiences people love to use.
Case studies
Reimagining the end-to-end lending experience for brokers, SME customers, and colleagues by identifying where digital can simplify and speed up key moments.
Design systems • UI design • Responsive design
What do I do?
01
I specialise in creating visually captivating and functional websites that make a strong first impression. With a focus on cohesive visual language, I craft designs that engage audiences.
02
Understanding users and their interactions through experience and research I create a competent arrangement of content in terms of user-friendliness, logic and ways of interacting digitally.
03
An online presence is much more than just a website, it's a language, a feeling and a combination of digital assets that create a brand via a big screen or small screen alike.
04
Specialising in Elementor and WordPress-based websites, backed with old-school knowledge of HTML and CSS, I am fluent in transferring a design to a fully-functional experience.
UX Visual Designer @NatWest
June 2026 – Present
Senior Digital Designer @Mærsk
Jan 2017 – June 2026
Owner @SL25 Web Design
Sept 2010 – Jan 2017
Web Designer @Aviva
Mar 2009 – Apr 2014
Senior Designer @Rippleffect
Mar 2005 – Mar 2009
Designer @Juice Games
Mar 2003 – Mar 2005
Web Designer @Rage Games
Aug 2001 – Mar 2003
BA (Hons) Graphic Design @Coventry University
1998 – 2001
Foundation in Art & Design @Coventry University
1997 – 1998
Figma
100%
Sketch
90%
Photoshop
80%
WordPress
90%
Elementor
95%
Who said that?
