Simple's mission is to inspire people to eat healthier by offering simple, clean snacks. This design was completed as part of a 99designs competition, however, it was not successful at winning the competition.
The main brief from the client here was to keep it simple, clean and healthy. Also fun not boring. Utilising a key colour scheme of black and white with splashes of colour based on the packaging, which was already designed.
To promote the health benefits of these 'superfood' bars within a clean, crisp and uncluttered design. Leverage the brand colours in a simple way.