As part of a 99designs competition I completed a series of designs for Obsetrics and Gynecology of Atlanta, including responsive designs, all aligned to a brief outlined by the client to establish the practise as one of the best.
Brief
Avoiding harsh or dark colour schemes, the brief here required a design that would appeal to a largely female target audience. Promoting a calm and soft visual approach and reflecting the curves found within the logo were the key aims.
Aims
Establish a modern and elegant redesign for an Ob/Gyn practice site that's appealing to women.
Design concepts
Utilising a soft colour palette of pinks and golds, alongside smooth curves and circular visual assets, the designs produced aimed to create a soothing experience for users of the website.
Provider page
Responsive
Each concept was designed for both tablet and mobile views alongside the standard desktop view.
